In his new role of president, Goldhoff will focus on financial performance, market share growth, team member engagement and development, guest experience and support of the greater Atlantic City community. Sampson had served as interim GM since the November departure of Anthony Faranca. Goldhoff replaces Joe Lupo, who moved from president of Hard Rock AC to assume the role of president of The Mirage, which will soon be the Hard Rock Las Vegas. Mike Sampson, who has been serving as interim general manager of Hard Rock Hotel & Casino Atlantic City, has been promoted to general manager effective Jan.
Goldhoff reports directly to Jim Allen, Chairman and CEO of Hard Rock International and CEO of Seminole Gaming.
George Goldhoff has been named president of Hard Rock Hotel & Casino Atlantic City effective Jan.